How did Byjus Make it in the Market?

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A few months ago, I had my niece come home for a 2-day stay. She had a math exam the very next day they planned to depart here (well, all my cousins, including me, have math phobia 😖). She did all this drama, but I could still see her tensed.

On the day they were leaving, I saw her tension-free face and asked her if she was not worried, reminding her tense behavior. You know what she said? "I am all prepared" and I was like HOW 😬 She then showed me this:

Well explained, right - the graphics, energetic and confident voice? She then said millions like her take these interactive lessons from Byju’s.

So, how did Byju’s grow this massive?

Let's see!

Byju's, founded in 2011 by Byju Raveendran, is one of the world’s largest and most successful edtech companies. They give personalized and engaging classes using technology to address each student’s needs.

Based in India, Raveendran's mission was to make quality education accessible to all students, regardless of location or background.

With the mobile app as the core product, Byju changed how students learn by blending interactive video lessons, adaptive technology, and high-quality educational content.

Since its launch, Byju's has made some notable strides:

• People downloaded Byju’s app over 150 million times globally.

• The platform teaches over 15 million paying subscribers.

• Byju’s boasts an impressive 85% retention rate.

All this success was because Byju’s focused on improving student performance rather than bagging in paying customers, and the results have been noteworthy:

• 90% of students using Byju's report a noticeable improvement in their understanding of subjects like math and science.

• The app has helped increase student's exam scores by an average of 30% with the personalized learning experience.

• 85% of parents show higher satisfaction with their child’s academic performance after using Byju’s.

All these numbers are proof of its mission of transforming education through technology. It has changed the learning experience for millions and expanded globally, becoming a leader in personalized education.

Problem Identified

One of the biggest challenges students face worldwide is the lack of personalized learning. Traditional classroom atmospheres follow a one-size-fits-all approach, making it difficult for many students to keep up.

Research shows that more than 60% of students struggle with subjects like math and science due to insufficient attention to individual learning needs. In India, where Byju’s is based, the problem is even more significant:

• Only 43% of Indian students between grades 6 and 10 perform at grade level in mathematics.

• Many students in rural areas have limited access to quality education, with fewer experienced teachers and outdated resources.

• A survey conducted by the National Sample Survey Office (NSSO) in India showed that 30% of students reported difficulty in understanding lessons due to overcrowded classrooms and lack of teacher attention.

Additionally, traditional learning environments fail to engage students. The teaching style is usually theoretical, with limited visual aids or interactive content to make learning a curious process rather than a chalkboard method.

Look at how Byju’s replaced the traditional teaching methods:

It leads to poor retention of information and a lack of interest in studies, causing academic performance to decline. The National Achievement Survey (NAS) revealed that 50% of students in Indian schools struggle with retaining concepts they learned just a month earlier.

These issues show the immediate need for personalized, engaging, and accessible educational solutions that adapt to each student’s needs.

Byju identified these gaps in traditional education and developed a solution that addresses them effectively, Byju's - The Learning App.

Solution Proposed

Byju came up with a cutting-edge solution to the learning challenges faced by students through his personalized, technology-driven platform.

Byju’s - The Learning App addresses the individual learning needs of each student using advanced technology and engaging content to make learning more accessible and student-friendly.

1. Personalized adaptive technology

One of Byju's key features is its personalized adaptive technology. It analyzes student’s strengths and weaknesses based on their learning patterns to adjust lessons accordingly.

For example, if a student struggles with some math concepts, the app automatically suggests additional resources and practice problems in those areas so each student learns at their own pace.

Studies show that 90% of students using Byju’s see improvements in their grasp of difficult subjects like math and science.

2. Interactive video lessons

The content in Byju’s app is another powerful element of its solution. The platform uses interactive video lessons that combine visual explanations with storytelling techniques.

These videos help break down complex concepts into small and more digestible parts, making it easier for students to understand.

The best part is that India’s top educators create these video lessons and cover subjects from mathematics to physics, chemistry, biology, and social sciences. The goal is to make learning effective, engaging, and fun.

3. Real-time assessments

Byju's also offers regular real-time assessments to track a student’s progress. After each lesson or chapter, students take quizzes that assess their understanding of the material.

The app provides instant feedback to let students know what they got right and what areas need improvement. These assessments help students and parents track progress over time.

80% of parents reported that they saw consistent improvements in their child’s performance after using Byju’s. Additionally, Byju’s has a strong focus on accessibility.

You can use the app anywhere and anytime. This makes it especially helpful for students who do not have access to traditional classrooms or experienced teachers.

During the COVID-19 pandemic, Byju’s provided free access to its learning resources for over 2 million students from low-income backgrounds and helped them continue their education from home.

With personalized learning, interactive content, and real-time assessments, Byjus made quality education available to millions of students who would otherwise struggle in traditional classrooms.

Execution

Byju's has integrated its products into the daily learning routines of millions of students with a seamless and flexible experience.

The app fits into students' schedules and allows them to learn at their own pace and in their own time to make education more accessible.

1. Easy integration into learning routines

Users can access the app on smartphones, tablets, and computers, freeing students to study wherever and whenever they want. With this freedom, students can engage with lessons and revise concepts on their own terms, whether before or after school or during travel.

This flexibility has led to 90% of students using the app regularly as part of their daily study routine, and the app’s user-friendly interface makes it easy for students to go through the platform in no time.

The lessons are broken down into manageable modules, which include interactive video lessons, quizzes, and exercises. Students can pause, rewind, and re-watch lessons to grasp the concepts.

Look at how clear these lessons are:

Did you observe any of such features in traditional classrooms?

2. Support for students and parents

Byju's provides anytime support for students and parents with real-time feedback after every quiz and test to help them identify areas for improvement.

The app’s progress tracking system, another feature, allows them to see how they advance over time to boost confidence and motivation. For example, 80% of students report that tracking their progress helps them stay more engaged in learning.

Parents play an essential role in their child's education, and Byju's keeps them in the loop through the parent dashboard, where they receive regular updates on their child’s performance.

They can see detailed reports on how much time their child spends on different subjects, what areas they excel in, and where they might need extra help. This transparency helps parents support their child's learning journey.

Look at how good (funny) this is:

3. Teacher and student support

Byju's also offers access to expert teachers for additional support. Students can participate in live classes where they can interact directly with educators to ask questions and clarify doubts.

This live support system has become crucial for Byju’s success, with 85% of students saying they feel more confident after attending these live sessions.

Furthermore, Byju’s team provides 24/7 customer support to resolve technical or content-related issues. This ensures students and parents have uninterrupted access to the platform and its features.

During the COVID-19 pandemic, this support system helped students adapt to remote learning, with over 2 million free licenses distributed to low-income students across India.

Byju's also emphasizes continuous learning with offline access to its content. Students can download lessons and watch them without an internet connection, targeting rural areas with limited internet access.

Here’s a video by Byju’s promoting this feature:

Results

• 90% of students reported a noticeable improvement in their understanding of difficult subjects like math and science. On average, students have seen an increase of 30% in their exam scores after using Byju’s for 6 months.

• 70% of students who struggled with math showed improvement after using the interactive lessons and quizzes personalized to their needs.

• A survey conducted by Byju’s revealed that 85% of parents saw their children becoming more engaged and motivated to study, with many reporting that their children now enjoy learning more than they did before using the app.

• Byju’s global footprint has over 150 million users worldwide, of which 15 million are paying subscribers.

Conclusion

Byju's, with its innovative strategies, changed the educational industry. Using technology, data analytics, and expert educators, Byju’s helped millions of students overcome learning challenges and improve their academic performance. With continued innovation and a focus on expanding global access, Byju's leads the future of education.

However, Byju's is on a downhill period, and reasons contribute to it.