Myntra Studio: How Myntra is Using Influencers for its Growth

Read Time: 6 min

Welcome to Product Monk, we share the case studies of the most exciting tech products 3x/week.

Some of our latest stories:

• Case Study: Build a Sport-related Product for Meta (Facebook)

• The Leader's Ways to Say No to Feature Ideas or Requests

• MOM's Test Framework Made Easy

Myntra's success as a fashion e-commerce platform is no secret. With its commitment to providing high-quality products, trusted sellers, and hassle-free returns, Myntra has become a favorite among fashion-conscious consumers across India.

But as any successful business knows, there is always room to grow. And in order to maintain its market share and continue to attract new customers, Myntra has had to adapt to the changing landscape of the fashion industry.

One of the most significant changes in recent years has been the rise of the influencer industry. TikTok, which exploded in popularity in 2017, helped to usher in this new era of marketing, where ordinary people with large followings can command lucrative endorsement deals from major brands.

Influencers have become so powerful that they can now make or break a product's success. And Myntra has been quick to capitalize on this trend, partnering with a number of popular influencers to promote its clothing line.

This strategy has paid off handsomely for Myntra. Myntra Studio, which started in 2018, recently announced that it engaged 15 million active users per month! And with alternative platforms to TikTok still going strong, it's clear that Myntra is well-positioned to continue to grow its market share in the years to come.

This is a case study on Myntra Studio that looks into the strategies and fundamentals that led to its whopping success.

Problem Statement 📜 

Let us begin with understanding what problems Myntra Studio tries to solve and who are its target audience.

• Influencers face challenges when it comes to selling their own merchandise. They have to deal with the hassle of setting up their own website, managing inventory, and shipping orders. They also have to spend a lot of time and money on marketing their products.

• Brands want to reach a wider audience but don't have the resources to do so themselves. They need a platform that can help them connect with influencers and reach their target audience.

• Customers want to buy products from influencers that they trust and admire. They want to feel like they are getting a piece of the influencer's personality when they buy their products.

Problem Solution 🌟 

So how is Myntra Studio a solution to these problems? Let’s look at 3 key features that pose as solutions.`

• Post feed. The platform's interface is designed to resemble popular social media platforms like Instagram, making it easy for users to find and shop for products from influencers they trust and admire.

  Users can view influencer photos and videos, browse products used by the influencer, give a like, share, and save the styles, all within the same interface. This creates a seamless and enjoyable shopping experience.

• Myntra Studio's dedicated influencer profile pages are a treasure trove of curated content and recommendations. Users can browse through the influencer's posts, learn about their personal style, and discover new products that they might love.

  The "Recommended Products" tab is a particularly valuable resource, as it showcases the influencer's favorite products from their own merchandise line as well as from other brands.

• Myntra Studio's search page is awash with trending videos, giving users a glimpse into the latest and greatest products from their favorite influencers.

  The page is reminiscent of Instagram's Explore page, with its grid of eye-catching images and videos. Users can browse through the videos, click on those that interest them, and check out the products being promoted. This makes it easy for users to discover new products and find inspiration from influencers they trust.

What can be Improved in Myntra Studio? 🛠️

We now know what problems Myntra Studio is trying to address, and a few of the existing solutions. Let us now take a quick look at a few new features and existing feature enhancements for Myntra Studio.

Existing Feature Improvements 🖌️ 

• Comments on posts: Users should be allowed to comment on posts made by influencers. This would allow users to share their thoughts and opinions about the style, as well as get feedback from other users. This could be a valuable resource for users who are looking for inspiration or who want to learn more about a particular style.

• "Most Liked" Tab on influencer profiles: A "Most Liked" tab could be added to the influencer's profile page. This would allow users to easily explore the most popular styles done by their favorite influencers. This could be a great way for users to find new styles that they might like, or to see what is trending among their favorite influencers.

• Infinite scroll for Trending posts: Currently, when you click on a trending video from the search page, it lets you watch only that video. There's no infinite scroll feature as yet. The infinite scroll feature would allow users to watch multiple trending videos without having to go back to the search page. This would make it easier for users to find new and interesting content on the go, and it would also encourage them to spend more time on the app.

New Feature Suggestions 👷 

• Group buying: Myntra Studio could add a group buying feature that would allow users to collaboratively purchase products and save money. This would be a great way for users to curtail expenses on products that they want but might not be able to afford on their own. Moreover, this would attract more people to use Myntra Studio, while boosting the average cart values per user.

• Personalized recommendations: Myntra Studio could use artificial intelligence to provide users with tailored recommendations for products based on their interests and past purchases. This would help users to uncover new products that they might love and make shopping on the platform more expeditious.

• Virtual try-on: Myntra Studio could add a virtual try-on feature that would allow users to simulate how products would look on them before they buy them. This would be a great way for users to make more discerning purchasing decisions and reduce the risk of buyer regret.

Conclusion 🏁 

Myntra Studio's success is due to its unique value proposition, which combines the power of social media with the convenience of e-commerce. The platform also offers a number of features that make it easy for influencers to create and sell their products, and it provides users with a convenient and enjoyable shopping experience.

Here are some of the key takeaways from the Myntra Studio case study:

• Social commerce is a rapidly growing trend, and platforms like Myntra Studio are well-positioned to capitalize on this trend.

• Influencers can play a key role in social commerce, and platforms that can help influencers to sell their products will be successful.

• Platforms that offer a unique value proposition and a great user experience will be successful in social commerce.

How can Product Monk help you become a better PM? 

To answer this, consider filling out the survey. We will always strive to provide the maximum value you seek.

Reader Survey Form

This is just a basic survey form to know you, our reader 🧑‍🏫 a little bit better. This will help us curate a better and more relevant reading experience for you.