#2 Mastering the Art of Product-Led Growth

Effective Strategies for a Self-Selling Product

Author

Angad Singi
June 15, 2023 • Approx. Reading Time: 3 minutes

Today’s Wisdom

Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product

Listen to this episode from Product Thinking on Spotify. In this episode of Product Thinking, Melissa Perri talks with Wes Bush, CEO of ProductLed. They explore the art of product-led growth and share effective strategies for building a product that sells itself. Wes Bush is the renowned author of "Product-Led Growth: How To Build a Product That Sells Itself." He asserts that, over the past several years, how we buy software has undergone a transformative shift. Businesses must lead with their product and allow potential customers to experience its value firsthand. Product-Led Growth provides the framework for businesses to adapt to this new era of customer-driven decision-making. It's not just a trend or buzzword but an actionable business strategy that enables companies to succeed in this new business landscape. With Wes Bush's guidance and expertise, businesses can learn to build products that sell themselves and position themselves for long-term success.

open.spotify.com/episode/64qQc8HQSaIbN25WE02e6h?si=a2f9bb936b82461e

Today’s Course

Summary

This course is intended for those who are yet to start a Product Management career and people with up to 2 years of experience in Product Management or similar. However, I’m sure you will find plenty of useful practices and techniques or simply different perspectives on some of the challenges you face, even if you have more experience.
Students of this course have left over 2000 5-star reviews, and hundreds of them landed their new Product Manager positions after taking the course.

Reviews

Lwazi Knowledge Hadebe
The course is amazing in terms of the content and its explanation. It is also continually improved by Dr Bart. Not only that, but he is also willing to help the students outside course-wise! Thank you for the help, and do keep improving and helping more students like me in the future!
⭐️⭐️⭐️⭐️

Shreyas
In case you’ll are looking for a platform to learn about Product Management, this is the right place and course to take, the course touches every aspect, and it’s well explained
⭐️⭐️⭐️⭐️⭐️

Best For

Newbie Product Managers, Product Roadmap.

Today’s Coach

✅ 10 years of product management experience, 15+ years overall experience in the IT industry.

✅ Expertise in building end-to-end solutions from ideation to product launch, along with post-launch analysis and continuous improvements.

✅ 10+ years of working in cross-cultural geo-dispersed agile product teams in Switzerland, Russia and Singapore.

She also runs the Product Incubation Program to assist early PMs to transition to a Product Management Role.

Reviews

Tahmeen Ahmad
I had the pleasure of meeting Anna when we were doing an MBA program at Singapore business school. We worked together on many challenging projects, and Anna proved herself a trusted partner and natural leader. She is very professional and a true expert in the product management domain. I learned so much from her, and I'm glad to see that she is now running this program.
⭐️⭐️⭐️⭐️⭐️

Anastasia Reyes Mcallister
The Product Incubation Program is an entirely different experience from the typical online course. From day one, you get immersed in a structured yet creative process of building a product. In addition, the program provides a very supportive environment - you get an accountability partner to stay on track with deliverables and live Q&As to clarify things. Now I have a deeper understanding of all the PM teams' work and can support them better as a key stakeholder.
⭐️⭐️⭐️⭐️⭐️

Best For

Resume Review and Getting into Product Management

See you tomorrow! 👋🏻

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