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👉🏻 Why Customers Come Back: Product-Driven Growth. (Link)

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👉🏻 Questions to ask before building a Data Strategy.  (Link)

What Jio AirFiber Brings to the Table?

Jio AirFiber is a wireless broadband service from Jio that uses 5G technology to provide high-speed internet. It is currently available in select cities in India. Jio AirFiber offers speeds of up to 1 Gbps, which is comparable to traditional fiber-optic connections.

Jio AirFiber is a good option for people who live in areas where fiber-optic is not available, or for people who want a quick and easy way to set up internet service. Jio AirFiber is also a good option for people who need a lot of bandwidth, such as gamers, streamers, or people who work from home.

It is currently available only in 8 cities: Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune. 

Features of the New AirFiber

Here are some of the key features of Jio AirFiber:

• High speeds: Jio AirFiber offers speeds of up to 1 Gbps, which is comparable to traditional fiber-optic connections. This means that you can stream high-definition video, play online games, and download large files without any lag.

• Easy setup: Jio AirFiber is a wireless service, so there is no need to have cables installed. Simply plug in the Jio AirFiber device and you will be connected to the internet.

• Affordable pricing: Jio AirFiber offers a variety of affordable plans to choose from. The starting price is just ₹599 per month.

• Reliable service: Jio AirFiber is backed by Jio's extensive network, so you can be sure of reliable service.

In addition to these key features, Jio AirFiber also offers a number of other features, including:

• Parental controls: You can use parental controls to block certain websites and apps, and to limit the amount of time that your children spend online.

• Wi-Fi 6 support: Jio AirFiber supports Wi-Fi 6, the latest Wi-Fi standard. Wi-Fi 6 offers faster speeds and better performance than previous Wi-Fi standards.

• Integrated security firewall: Jio AirFiber has an integrated security firewall to protect your network from cyberattacks.

• Free streaming subscriptions: Jio AirFiber offers free subscriptions to a number of popular streaming services, including Netflix, Amazon Prime Video, and Disney+ Hotstar.

It comes with 2 plans, the basic AirFiber and an AirFiber Max plan:

Jio Fiber vs AirFiber

Jio Fiber is a fiber-optic broadband service from Jio that offers the fastest and most reliable internet speeds available. It is ideal for multiple devices and heavy internet users, and it is also very affordable. However, it does require cables to be installed, and it is not available in all areas.

Jio AirFiber is a wireless broadband service from Jio that offers speeds of up to 1 Gbps. It is quick and easy to set up, and it is available in more areas than Jio Fiber. However, it is somewhat less reliable than Jio Fiber, and speeds may vary depending on location and network congestion.

Here is a more detailed comparison of the pros and cons of Jio Fiber and Jio AirFiber:

Jio Fiber

Pros:

• Fastest and most reliable internet speeds available

• Ideal for multiple devices and heavy internet users

• Affordable pricing

Cons:

• Requires cables to be installed

• Not available in all areas

Jio AirFiber

Pros:

• Quick and easy setup

• Wireless service, so no cables required

• Available in more areas than Jio Fiber

Cons:

• Somewhat less reliable than Jio Fiber

• Speeds may vary depending on location and network congestion

If users are looking for the fastest and most reliable internet service, then Jio Fiber is the better option. However, if they need a quick and easy way to set up internet service, or if they live in an area where fiber-optic is not available, then Jio AirFiber is a good option.

Choose Jio Fiber if:

• You need the fastest and most reliable internet service.

• You have multiple devices connected to the internet at the same time.

• You download or stream large files frequently.

• You are willing to wait for cables to be installed.

Choose Jio AirFiber if:

• You need a quick and easy way to set up internet service.

• You live in an area where fiber-optic is not available.

• You are on a budget.

• You are willing to live with slightly slower speeds and less reliability than Jio Fiber.

AirFiber’s Problem Statement

Jio AirFiber targets the problem statement of providing high-speed internet access to people who live in areas where fiber-optic is not available, or to people who want a quick and easy way to set up internet service.

Jio AirFiber is a wireless broadband service that uses 5G technology to deliver internet speeds of up to 1 Gbps. It is quick and easy to set up, and it is available in more areas than Jio Fiber.

The problem statement that Jio AirFiber targets is particularly relevant in India, where a large portion of the population does not have access to high-speed internet. Jio AirFiber can help to bridge this digital divide by providing affordable and accessible high-speed internet access to more people.

In addition to targeting people who live in underserved areas, Jio AirFiber is also targeting people who want a quick and easy way to set up internet service. Jio AirFiber is a wireless service, so there is no need to have cables installed.

This makes it a good option for people who are moving into a new home or apartment, or for people who need to set up internet service quickly for an event or business trip.

Comparison: Jio AirFiber vs Airtel Xstream AirFiber vs BSNL Bharat AirFiber

On an overview, we see the below differences or similarities between Jio AirFiber and its top competitors, Airtel Xstream AirFiber and BSNL Barat AirFiber:

Technology

All three services use 5G technology to deliver high-speed internet access. 5G is the latest generation of cellular network technology, and it offers much faster speeds and lower latency than previous generations.

Speeds

All three services offer speeds of up to 1 Gbps. This is significantly faster than the speeds offered by traditional DSL or cable internet services.

Setup

All three services are wireless, so there is no need to have cables installed. This makes them a good option for people who live in apartments or other rentals where cable installation may be difficult or impossible.

Pricing

Jio AirFiber is the most affordable option, starting at ₹399 per month. Airtel Xstream AirFiber is more expensive, starting at ₹799 per month. BSNL Bharat AirFiber is the least expensive option, starting at ₹499 per month. However, it is important to note that the prices of these services may vary depending on your location and the plan that you choose.

Reliability

All three services offer good reliability. However, it is important to note that wireless internet services can be affected by factors such as weather and network congestion.

Availability

All three services are available in select cities in India. However, Jio AirFiber is available in more cities than Airtel Xstream AirFiber or BSNL Bharat AirFiber.

Additional features

• Free streaming subscriptions: Jio AirFiber and Airtel Xstream AirFiber offer free streaming subscriptions to a variety of popular services, such as Netflix, Amazon Prime Video, and Disney+ Hotstar. BSNL Bharat AirFiber does not offer free streaming subscriptions.

• Parental controls: All three services offer parental controls to help you keep your children safe online. Parental controls allow you to block certain websites and apps, and to limit the amount of time that your children spend online.

• Wi-Fi 6 support: Jio AirFiber and Airtel Xstream AirFiber support Wi-Fi 6, the latest Wi-Fi standard. Wi-Fi 6 offers faster speeds and better performance than previous Wi-Fi standards. BSNL Bharat AirFiber does not support Wi-Fi 6.

• Integrated security firewall: All three services have an integrated security firewall to protect your network from cyberattacks. A security firewall can help to prevent unauthorized access to your network and to protect your devices from malware and other threats.

Jio AirFiber is clearly doing a price competition with a very low level of value competition i.e., by providing a wider availability. Airtel is being a tough competition to Jio in terms of the value proposition.

Jio’s History of Price Competition

Jio has a history of price competition in the market with all its products. When Jio entered the Indian telecom market in 2016, it offered free voice calls and 4G data for the first six months. This led to a significant drop in prices across the industry, as other operators were forced to match Jio's offers in order to stay competitive.

Jio has also been aggressive in pricing its other products, such as broadband and mobile phones, and even online grocery delivery services.

Jio's price competition has benefited consumers by making products and services more affordable and accessible. However, it has also led to a consolidation of the industries, as smaller operators have been forced to merge or exit the market.

Here are some specific examples of Jio's price competition in the market:

• In 2016, Jio launched its 4G LTE service with free voice calls and data for the first six months. This led to a significant drop in prices across the industry, as other operators were forced to match Jio's offers in order to stay competitive.

• In 2017, Jio launched its JioFiber broadband service with speeds of up to 1 Gbps at very competitive prices. This made high-speed internet more affordable for millions of Indians.

• In 2018, Jio launched its Lyf brand of smartphones, which are offered at very affordable prices. This made smartphones more accessible to a wider range of people in India.

Key Takeaways for Product Managers

• Focus on the customer: Jio has always focused on providing its customers with value for money. This is evident in its pricing strategy, which has made telecom and internet services more affordable for millions of Indians.

• Be disruptive: Jio has not been afraid to disrupt the status quo. Its entry into the Indian telecom market led to a significant drop in prices across the industry.

• Innovate: Jio has been at the forefront of innovation in the telecom and internet sectors. It was one of the first operators in India to launch 4G LTE services, and it has also been a leader in the development of 5G technology.

• Execute ruthlessly: Jio has been able to execute its plans ruthlessly. This has enabled it to quickly gain market share in the telecom and internet sectors.

• Start with a deep understanding of customer needs: Jio has a deep understanding of the needs of its customers. This has helped it to develop products and services that are relevant and valuable to its customers.

• Use data to drive decision-making: Jio is a data-driven company. It uses data to understand customer behavior, identify trends, and make decisions about product development, pricing, and marketing.