IOC Plans to Boost Product Placement

in the next Olympics games for revenue growth

Author

Reddy Mohith
August 09, 2024 • Approx. Reading Time: 6 minutes

Hey innovators!

Can you tell me what else can make you the best product manager other than reading case studies of successful and budding brands? Exactly! Knowing what's happening in the industry can improve your thinking ability and boost creativity, letting you become the best version.

So, what do you think might have happened this week in the product management industry? Well, I think I can cover for you.

In today’s edition:

  • Zomato CEO Highlights Journey of Four Delivery Partners

  • Parle Restricted from Marketing Product

  • IOC Plans to Boost Product Placement in Next Olympics

  • Ocado Trials Refillable Packaging for Everyday Products

  • India Index Appoints Chris Meissner as Chief Product Officert

Read Time: 8 Minutes

FRIDAY SNIPPETS

Source: Analytics India Magazine

Details:

  • Zomato CEO Deepinder Goyal recently shared an inspiring story about four former delivery partners who are now product managers at the company. These individuals transitioned from delivering food to shaping Zomato’s products, demonstrating the company’s commitment to internal growth and employee development.

  • Goyal emphasized that their firsthand experience with Zomato's delivery operations has uniquely positioned them to innovate and improve the platform. This move aligns with Zomato's strategy of nurturing talent from within, leveraging the deep insights of those who understand the business from the ground up.

Source: Just Dial

Details: 

  • The Bombay High Court has issued a restraining order against Parle Products, preventing the company from selling or marketing a product under the name 'Top Gold Star.'

  • The ruling came after a lawsuit filed by a competitor, who claimed that the name infringed on their trademark rights. The court's decision highlights the importance of brand identity and legal protections in the competitive FMCG sector. Parle must now comply with the court's order, which could impact its product lineup and marketing strategy.

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Source: RFI

Details:

  • The International Olympic Committee (IOC) announced plans to expand product placement and commercial opportunities in future Olympic Games. This move aims to increase revenue streams and enhance brand visibility during the global event.

  • The IOC sees this as a strategic shift to better integrate sponsors into the Olympic experience, offering brands more avenues for audience engagement. These changes are expected to influence the marketing landscape of the Games, allowing for more creative and immersive brand activations.

Source: Seamless Xtra

Details:

  • Ocado has begun testing refillable packaging for everyday products, aiming to reduce plastic waste and promote sustainability. The trial allows customers to return empty containers, which Ocado will clean and reuse for future deliveries.

  • This initiative is part of Ocado's broader commitment to environmental responsibility, offering consumers a more eco-friendly shopping option. If successful, the program could lead to a significant shift in how groceries are packaged and sold, aligning with growing consumer demand for sustainable practices.

Source: Tech Graph

Details:

  • India Index has announced the appointment of Chris Meissner as its new Chief Product Officer. Meissner, with a strong background in product management and innovation, is expected to lead the company’s product strategy and development.

  • His role will focus on enhancing India Index’s offerings and driving growth in the competitive market. The hire reflects the company's commitment to bolstering its leadership team with experienced professionals to navigate the rapidly evolving industry landscape.

Wrapping Up

Zomato's CEO highlighted four delivery partners who have risen to product managers. Parle Products has been legally restrained from marketing under the name 'Top Gold Star' due to trademark issues.

The IOC plans to increase product placement in future Olympics. Ocado is trialing refillable packaging to promote sustainability. India Index has appointed Chris Meissner as CPO to improve product strategy and development.

All this highlights the growing emphasis on experienced leadership in the product industry, signaling a shift towards strategic improvement and a competitive edge in product offerings.

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