Simple Optimization Results in 2x Revenue: See Grene's Case Study

We’ve all seen them - headlines that say a 2x increase in revenue just by changing the color of a button. It all sounds too good to be true sometimes, right?

Of course, we’ve come a long way since the early days of digital marketing. We as buyers, have learned a lot about what works for us and what doesn’t. We have higher standards now, and we’re not easily impressed.

With so many options available to us, we’ve become more discerning and critical than ever before. It seems like nothing is ever good enough!

But this also means that we’re seeing more and more success stories. Brands are finding ways to stand out and connect with their audiences in new and exciting ways.

Sometimes all it takes is a small tweak, like changing the shape of a button, to make a big difference.

Well, Grene has a similar story to share. Let’s take a look!

A Bit About Grene

Founded in Denmark in 1915 by Chr. C. Grene, Grene initially wholesaled agricultural production items. In 1996, after privatization, Grene began operations in Poland.

Today, with over 100 years of experience, Grene is the most recognized brand of stores that sell spare machine parts, zootechnical products, tools, small equipment, and other kinds of agriculture-related hardware products.

Grene also offers tailored product solutions to meet the unique needs of its customers.

Grene’s Success Story

Grene was able to optimize its mini cart and increase purchase quantity by 2x, through a combination of data analysis and user experience improvements.

Moreover, it saw an increase in its cart page visits and a slight increase in overall conversions.

What was wrong with Grene’s Old Mini Cart?

Initially, Grene's mini cart was a simple pop-up that displayed the contents of the customer's cart and allowed them to proceed to checkout. However, the company realized that there was room for improvement in terms of both design and functionality.

Upon analysis of their mini cart page, Grene's team discovered that users were encountering several challenges:

1. Firstly, users were mistaking the "Free Delivery" USP for a clickable button and were disappointed when they did not find additional details. This confusion was leading to unnecessary friction in the user experience.

2. Secondly, users were struggling to discern the total cost of each item in the cart, which was causing confusion and making it difficult to make informed purchase decisions.

3. Lastly, users were having to scroll all the way to the bottom of the cart page to find the "Go To Cart" CTA button, which was creating an unnecessary hurdle in the checkout process.

Tweaks to the Mini Cart

Grene began by analyzing customer data to gain insights into how customers were using the mini-cart and what could be improved. Based on this data, the company made several key changes to the mini cart. Let us take a look at what they were.

Firstly, a new CTA button was added to the top of the mini cart, providing users with a swift transition to the main cart page and reducing friction in the checkout process.

Secondly, to avoid any accidental clicks, a 'remove' button was added to the right side of each item in the mini cart. Additionally, the total value of each product was made more visible, allowing users to make informed purchase decisions.

Lastly, to further enhance the user experience, the size of the 'Go To Cart' CTA button was increased, making it more prominent and easier to locate on the page. These changes were made with the goal of creating a smoother, more efficient checkout process for Grene's customers.