• Product Monk
  • Posts
  • How Apple Newton Failed but iPad Saved the Day

How Apple Newton Failed but iPad Saved the Day

Another product failure case study from Apple to learn from.

Read Time: 5 min

Welcome to Product Monk, a daily newsletter where we share the case studies of the most exciting tech products.

Some of our recent posts:

Let’s jump in!

We've all heard stories of Apple’s meteoric rise to success, but as the saying goes, "Success is not a game of luck." Achieving success requires a combination of factors, including making mistakes, learning from them, and constantly improving.

It's a journey paved with effort, patience, vigor, determination, and a deep-seated desire for achievement.

But let's be clear: this doesn't mean that only individuals with these qualities can achieve success. No one is perfect; even the most successful people have had their fair share of struggles and setbacks.

What sets successful people apart is their ability to persevere through challenges, learn from their mistakes, and continue to push themselves toward their goals.

Apple Newton. Many of us have only heard of it. Many of us don’t even what is it! Let’s take a quick tour of this Apple product, the birth, and the death of Apple Newton.

The Birth of Apple Newton (Story time!) 🐣 

In the early 1990s, Apple Inc. was at the forefront of innovation, with a vision of creating a personal digital assistant (PDA) that could revolutionize the way people organized their lives. And thus, the Apple Newton was born.

When Newton was first introduced in 1993, it was a device unlike any other. It had a 6-inch grayscale touchscreen display and a stylus for input. It was designed to be a portable, all-in-one device that could be used for note-taking, organization, and communication.

The Apple Newton

The Newton was designed to be a revolutionary device that could simplify and streamline everyday tasks. It featured a suite of built-in applications, including a calendar, address book, to-do list, and notes app, which allowed users to keep track of their schedules, contacts, and important information.

One of the most innovative features of Newton was its handwriting recognition technology. With the ability to convert handwritten text into digital text, Newton was a game-changer in the world of PDAs. However, the technology was not always reliable, and the device earned a reputation for being finicky and unpredictable.

Despite its flaws, Newton had a unique user interface featuring a set of icons and gestures designed to be intuitive and easy to use. But, it was also criticized for being overly complex and difficult to navigate.

Why’d the Apple Newton Struggle? 🚧 

Although Apple Newton was a mark of innovation, it couldn’t make it. Apple Newton faced several challenges during its development and commercialization.

Picture this: It's the early 90s, and you're looking for a personal digital assistant (PDA) to help you organize your life. You come across the Apple Newton, a device with all the bells and whistles you need...but then the challenges start to surface.

Firstly, the Newton is expensive, costing a whopping $699 at launch - a price tag that put it out of reach for most consumers. And if you managed to fork out the cash, good luck lugging it around - the Newton was larger and heavier than many competing PDAs, making it less portable and convenient to use.

But wait, there's more! Newton's handwriting recognition technology, designed to convert handwritten text into digital text, often produced errors, causing frustration for users. And while the user interface was meant to be intuitive and easy to use, its complexity made it difficult for some users to navigate.

Moreover, Newton's battery life was not very long, and users had to charge it frequently. This made it less reliable for users who needed to use it for extended periods of time. It was powered by a 20 MHz ARM processor, which was relatively slow compared to other devices on the market. This made it less responsive and less capable of running complex applications.

Its limited memory made it difficult for users to store large amounts of data or install additional software. This made Newton less versatile and less able to keep up with the demands of users who needed to store and access a lot of information.

Another problem was its poor connectivity options, making it challenging for users to sync with other devices or connect to the internet. This made it less useful for people who needed to stay connected on the go and access information quickly and easily.

The Newton's screen was also a weak point. It was made of plastic and was prone to scratches and cracks. This made it less durable than other PDAs on the market and increased the likelihood of damage during everyday use.

Finally, the Newton's operating system, Newton OS, had limited software support and was not compatible with popular software applications at the time. This made it less attractive to users who needed to use specific software for work or personal use.

To top it off, the Newton faced stiff competition from smaller, lighter, and more affordable PDAs like the Palm Pilot, which quickly became the go-to choice for many users.

Despite all the challenges Newton faced, its innovative features paved the way for modern mobile devices, and its impact on the world of technology is still felt today.

Why did Apple Newton Ultimately Fail as a Product? ☠️ 

The design flaws of the Apple Newton highlight several important product design psychology insights.

User-centered Design

The device was designed with features that Apple thought users would find useful, rather than focusing on what users actually needed! This highlights the importance of conducting user research and testing to ensure that a product meets the needs and preferences of its target audience.

Designing for Usability

A product must be easy to use and functional in order to be successful. This highlights the importance of conducting usability testing and designing with the user experience in mind. Clearly, Newton’s poor memory, battery life, and heavy weight were a result of ignoring this principle.

Balancing Innovation with Practicality

A product must be both innovative and practical in order to be successful. This highlights the importance of considering the trade-offs between new and innovative features and practicality and usability when designing a product.

Considering the Competitive Landscape

The PDA market was still in its infancy when the Newton was released, and other companies were quickly developing more practical and user-friendly devices. This highlights the importance of keeping up with the competition and designing a product that can compete in the marketplace.

Paving the Way for iPad 🛣️ 

While the iPad was not a direct result of Newton's failure, it can be seen as a continuation of Apple's vision for a portable, all-in-one device.

The iPad builds on the innovations of Newton and other early mobile devices to create a modern and powerful device that has revolutionized the way we work and communicate.

The iPad, which was launched in 2010, was designed to be a similar all-in-one device, but with updated technology and features that addressed many of the challenges that Newton faced.

For example, the iPad's handwriting recognition technology is much more reliable than Newton's, and its user interface is designed to be more intuitive and user-friendly.

Summary 🏁 

Apple Newton was a groundbreaking device that introduced many of the features and concepts that have become standard in modern mobile devices.

While it faced numerous challenges and ultimately failed commercially, its impact on the world of technology cannot be overstated.

The Apple Newton may have had a short life, but its influence is still felt today. Enthusiasts still use it, a museum is dedicated to it, and its legacy lives on in the devices we use every day.

From the intuitive user interface to the all-in-one functionality, Newton paved the way for the future of mobile devices. It's a reminder that even short-lived innovations can have a lasting impact.

Would you like to receive a 5-day email course on product management?

This email course could be about any useful topic in product management. Feel free to reply to this email with any topic you are interested in and we will try to cover it.

Login or Subscribe to participate in polls.

What'd you think of today's email?

Login or Subscribe to participate in polls.

Reply

or to participate.